CLIENTS

DriverSide.com - Kevin Root, Vice President of Product Strategy
"Sorgenfrei, LLC is exactly what I was searching for in a marketing research firm. We needed a firm that would give me that perfect balance of high touch-personalized service, yet be robust enough to deliver deep, meaningful insight."

Mazda - Don Romano, Vice President of Marketing
"Peter's keen insight and expertise gave a fresh perspective on today's current market. The passion and dedication he applied to his work was not only outstanding, but inspiring."

Toyota - Karthik Chandramouli, Operations Strategist, Corporate Strategy Division
"Peter brought a fresh, new perspective and strong analytical skills to Toyota. His thinking is first-rate and I found his work to be of the highest caliber."

Deloitte Research - Peter Koudal, Director of Global Manufacturing
"I highly recommend Sorgenfrei, LLC to anyone working on leading-edge automotive, finance, and market research issues. With extensive international and industry experience, Peter is able to provide new perspectives and new ideas to challenging industry projects."

Calty Design Research - Andrew MacLachlan, Strategic Planning Coordinator
"Sorgenfrei LLC is an innovative market research and competitive intelligence firm that constantly pushes clients to improve their business. I have known Peter for 8 years and he always delivers."

Hybridcars.com - Bradley Berman, Editor
"Peter knows the auto industry inside and out. He understands the competitive landscape, and is able to cut through the latest marketing buzz to understand what's really going on, and what it means to all the players. This doesn't just apply to what's happening yesterday or today, but what's coming around the corner with new technologies. On top of all that, he's direct, funny, and a nice guy."